Blogging is a great tool for business and individuals alike. Anyone can scribble their thoughts down, press publish and voila! Unfortunately most blogs (and I have been guilty of this) end up being abandoned. Most business owners don’t see any customers coming from their blog so they quit. Time is of the essence and blogging does take time.
But unbeknownst to them is the fact that a regularly updated blog will drive customers to
The simple reason: Search Engine Optimization (SEO).
A blog that is consistently about your business will catapult your Google rankings immensely. Google prefers sites that are consistently updated with “new” information and the easiest way to do that is with your blog.
Each and every post you make contributes. Make a post every week and you have 52 pages on your site shouting “Hey Google! This is what I am about and I am relevant.” Even if you reduce your posts to once a month that’s still 12 signs pointing in your direction.
So start out simple and post one blog a month. Your business will thank you.