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Marketing Support: Healthy Kids Community ChallengeDigital and traditional marketing support for the

LAUNCHED | 25/04/2016

About HPE Healthy Kids Community Challenge

Hastings and Prince Edward Counties are among 45 regions across Ontario taking part in the Healthy Kids Community Challenge (“The Challenge”). The Challenge unites communities in a collective effort to support the well-being of our children.

Goals

We worked with the local program manager at the Health Unit to put together a communications plan for the HPE Healthy Kids Community Challenge. This plan identified key objectives and target audiences, then outlined a plan for engagement across several channels including:

The local campaign has met with great success!

Website

The HPE Healthy Kids Community Challenge website was designed to act as an engaging foundation for communication and outreach, with tips, events and an e-newsletter signup form.

It was also specifically designed so that it could be updated with each new theme.

Infographic

The following infographic was designed based on some statistics provided by Healthy Kids.

Radio Jingles

We worked with StewartHoodCreative, who wrote and recorded a unique jingle track to be used as the background for all radio ads and announcements. You can listen to it here:

Email Newsletter

Individuals were invited to sign up for the newsletter on the website and during events. We designed an easy-to-edit newsletter template in MailChimp, so that Health Kids could send out new updates whenever they like.

Print Collateral

In order to help support outreach events and spread the work about the challenge, we designed several pieces of print collateral, including posters, vertical banners and bookmarks.

Digital Display Advertising

In addition to the print collateral, we helped establish partnerships with local businesses including the Quinte Mall and the Quinte Sports & Wellness Center to air display advertisements on their network of displays.

 

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