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SNAP360

Prince Edward County Wine Growers Association (PECWA)Website Redesign

LAUNCHED | 07/02/2014

“Our new website is beautiful, and easy to update. Traffic has increased significantly and we get a lot of positive feedback. The team at Snap was very professional and skillfully executed a long list of must-haves with grace.”

Sharon MulhollandCommunications Manager, Prince Edward County Winegrowers Association

About The Prince Edward County Winegrowers Association (PECWA)

The Prince Edward County Winegrowers Association (PECWA) was formed in 2000 as a Not for Profit Organization. PECWA’s mission is the growth and promotion of Prince Edward County as a wine region. PECWA represents both the grape growers and wineries alike. This is achieved through advocacy, market development, special events, education and mutual support.

Project Summary

We launched a new website for the Prince Edward County Wine Growers Association (PECWA) that was designed to meet a unique set of goals:

The Challenge

The Prince Edward County Winegrowers Association (PECWA) helps to promote the local grape growers and wineries in Prince Edward County, a region that has grown to international renown. PECWA needed a website that would not only enable them to communicate effectively to their members, but also to promote the region’s exceptional wines.

This required a sophisticated and engaging design could present a large amount of information to a diverse set of target audiences.

 

The Solution

We developed a website that effectively promoted the local wineries using a combination of two important elements.

First, we created a beautiful design that showcased the exceptional imagery of the wineries and the area. The design is fully responsive for mobile devises, adjusting automatically to fit the size of the visitor’s screen.

Second, we ensured that the key technical functionality of the site, such as events, news and the PECWA Twitter feed, was seamlessly integrated into the design, facilitating effective communication and engagement with both PECWA members and the general public.

Interactive Winery Directory

In order to help promote the wineries, we designed a custom interactive directory with several key features.

Visitors can browse wineries either by a list or by an interactive map, searching and filtering winders by their favourite wine varieties or by special features, such as restaurants, sustainability, events space and more

 

Interactive Map & Itinerary Tool

The interactive map enables visitors to select their favourite wineries and create a custom itinerary, complete with a custom map and the step-by-step driving directions between each of their preferred destinations

 

Robust Winery Profile Pages

Each individual winery profile acts as a stand-alone promotional tool for both PECWA and the winery, featuring profiles of the winery and the wine maker, a photo gallery, map, coupon, and other key details such as opening hours, contact information and key features

Easy to Maintain

With a customized version of the WordPress CMS, the directory is easy to update and maintain by the website administrators.

 

Results

Since the launch of the website in March of 2014, key metrics have shown excellent results. Comparing August 2014 to August 2013:

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