MARKETING
Driving profitable growth.
At this very moment, thousands of businesses are desperate for exactly what you’d love to sell them. Retail? Could be millions of people.
Effective marketing by our specialists at Snap 360 can help bring them home.
Thriving in the
new marketing era.
Never forget: challenges = opportunities. Seize them. Surpass your competitors. Adapt, innovate, and lead.
As your strategic partner, we can help you understand your buyers. Informed by data-driven metrics, let’s leverage SEO/AIO, Digital Ads, and even trad marketing as you harness today’s evolving marketplace.
Eyes On
Leads
Sales
It’s no secret that effective marketing leads to sales growth for any business, especially during tough times.
E-Commerce
Marketing brings them into your online store, piquing their interest until they can’t help but place their order.
B2B
Bringing Motivated, Qualified Leads into the arms of your sales team.
Brick and Mortar
Marketing brings them into your door for in-person buys.
Eyes On
Leads
Sales
It’s no secret that effective marketing leads to sales growth for any business, especially during tough times.
E-Commerce
Marketing brings them into your online store, piquing their interest until they can’t help but place their order.
B2B
Bringing Motivated, Qualified Leads into the arms of your sales team.
Brick and Mortar
Marketing brings them into your door for in-person buys.
Your brand: Your foundation for sales
Your brand, as perceived by the world, is your rock, your launchpad for projecting the identity of your business, its value and emotional triggers, through your products, services, value proposition, sales and marketing – in fact through every customer touchpoint.
Is it clear? Is it consistent? Is it unique? Is it authentic? Does it resonate in the hearts of your prospects?
How do people feel when they hear your name or see your logo? Do they feel good? Is there a spark? Is there trust? Will they feel happy and confident as they make their purchase?
Without an emotional lift, without differentiation from your competitors, you’re just another commodity competing on price, as your profits slip away.
Logo design
Powerful logos are not only unique and eye-catching, but carry and project the power of your brand’s essence.
Just getting started – or looking to rebrand – we’ll be delighted to work with you to develop an iconic logo for your company.
Organic search – SEO/AIO
Bring in the business without spending a dime on ads!
Who can resist? Nobody. Which makes it hard to rise above the clamoring crowd. Optimizing your website for search engines (SEO) has been a thing since the dawn of the web,
Now this field, already crowded, is getting more complex as AI searches gain popularity. Unlike traditional searches, which present a series of links in answer to users’ questions, AI searches come back with answers all tidied up. Links: few and far between.
Yet there are ways to build your brand presence and optimize the probability of AI search output including embedded links to your website,
Pay-Per-Click (PPC) advertising
PPC campaigns run on platforms like Google, Facebook, Bing, YouTube, Instagram, LinkedIn, and others. Use PPC for instant visibility to capture users actively seeking solutions. Pay only when someone clicks your ad. Yea!
Benefits
Fast visibility, measurable results, flexible budgeting, and accurate targeting.
Drawbacks
Requires budget, ongoing, results-informed optimization. Conversions dependent on effective landing pages.
Best For
Driving conversions quickly in B2B or Retail, especially now as ChatGPT, Google, Copilot, Gemini and other Generative AI search engines replace links with narrative summaries.
Implementation
Snap360 will zero in on those channel(s) best for your target market to ensure optimum outcomes and ROI.
Social media marketing
Social media marketing focuses on platforms like Facebook, Instagram, LinkedIn, TikTok, Pinterest, and X (Twitter) for (content, stories, reels, community engagement) and paid advertising (boosted posts, influencer partnerships, ad campaigns). Great for building awareness and customer relationships.
Benefits
Builds brand awareness, engages communities, showcases brand personality, and offers powerful targeting options in paid ads.
Drawbacks
The organic reach of unpromoted (unpaid) posts is declining due to platforms’ algorithms designed to boost their revenue. Requires frequent content creation.
Best For
Building awareness and trust, as you reach niche demographics via promoted posts and/or paid ads in your prospects’ favourite platforms.
Video marketing
Video marketing creates engaging content such as explainer videos, product demos, testimonials, and YouTube content to capture audiences and build trust. Highly effective for explaining complex ideas and driving higher engagement vs. static content.
Benefits
Strong engagement, quick communication, builds credibility and trust. Favored by social algorithms.
Drawbacks
Higher production costs, time intensive. Best tailored for each platform.
Best For
Storytelling, tutorials, product showcases, testimonials, and social ads.
Traditional marketing
Dead? Far from it.
No longer primary yet still has its place. Compared to digital, trad’s targeting and metrics are limited. But, depending on your product and demographics, print ads, flyers, billboards, and radio remain effective for hyper-local campaigns. Build brand recognition with trad, especially when combined with digital.
Your prospects aren't coming to you naive and uninformed.
Face it, they've done their homework.
Research consistently reveals that buyers, both Consumers and B2B, are typically about 70% through their purchase journey before contacting vendors.
Over 80%
Over 80% of successful sales come after buyers, not vendors, initiate first contact, once they’ve defined their purchase requirements. Often they already have a preferred vendor in mind.
Be that Vendor!
Conclusion
Influencing buyers early, through effective marketing strategies, is key to eliminating competitors and shortening buying cycles.
What to do?
Be on their radar
Be on your prospects’ radar during their initial, anonymous research phase.
Low hanging fruit
Dangle low-hanging fruit with a Google Business Profile, Bing Places, LinkedIn Company Page or Facebook Pages.
Give before asking
Provide value first, then earn the right to make requests.
Be authentically different.
Invest in content marketing
Ensure your website is discoverable, engaging, actively drawing your prospects into customer journeys of meaning to them. Get your website working for you.
Leverage social proof
Ratings, reviews, and testimonials can be hefty… bring them into your website.
Consider Digital Ads
Place your ads where buyers will find them. Get on their radar, build your brand, pique their interest.
Putting it all together.
Distill the power of your brand. Harness traditional media when that’s right for you. Social media builds awareness and community. Harness SEO/AIO; results take longer, less potent but less expensive. PPC accelerates leads/sales. Video adds engagement and credibility. Combine these approaches for optimal results.
- Branding
- Logo Design
- Traditional Marketing
- Social Media Advertsiing
- Pay-Per-Click
- Video Advertising
Let’s get started