When you’re thinking about your top priorities for your new website, you might think of things like: “I want to make sure my content is fresh” or “I want to make sure we have a great landing page for our new digital marketing campaign.”
You’re probably not thinking: “I want to make sure my WordPress software is up-to-date.”
I don’t blame you!
Keeping WordPress up-to-date is not very exciting. Most of the time the new updates won’t be obvious to either you or your website’s visitors.
Nonetheless, there are a number of important benefits to keeping WordPress up-to-date. This is why we include this service in all of the WordPress Peace of Mind Plans we offer our clients.
Why Keep WordPress Up-To-Date?
Updating WordPress Provides New Options
The WordPress team is always working hard to develop new features and options for the platform (e.g. distraction-free writing, better content editing tools, etc.). If your website is kept up-to-date, you will gain access to these features as soon as they are available.
Newer Versions of WordPress Are Faster
Your website’s speed is important increasing your search ranking as well as ensuring that visitors have a great experience when they visit your site. The WordPress team is always looking for ways to streamline their code and updates often include new efficiencies.
The Latest Version of WordPress Provides the Best Experience for Your Visitors
In addition to cranking out new features and speeding up their code, WordPress developers are always squashing bugs and making sure it’s compatible with the latest software and hardware. New updates eliminate glitches that could be affecting your visitors.
You Will Be Ready for the Next Step
The next time you want to add something new to your website — e.g. an event calendar, an online store, social media integration, etc. — it’s going to be critical that WordPress is up-to-date. If you keep WordPress current, you’ll be ready to go when you want to improve your website.
You’ve probably heard a lot about how major websites keep getting hacked. Often, the root cause of the problem is that they have neglected to keep their software up-to-date!
If your site is hacked, your site could go offline. Or you could loose important content. Or it could be defaced. Or it could be hijacked with long-term negative effects on your search ranking.
The short story: to keep your site secure, you need to keep WordPress up-to-date.
How We Can Help
Think of WordPress updates like oil changes: if you want your car to run well, you need to regularly change the oil. And unless you like rolling up your sleeves and getting under the hood, you go to the experts to get your oil changed.
That’s where we come in.
Snap360’s WordPress Peace of Mind Plans
In order to make sure that our clients’ website are functioning at their best, we offer our clients a variety of WordPress Peace of Mind plans. If you’re on one of these plans:
- We review your website every two weeks to make sure that WordPress + all your plugins are up-to-date
- If new updates have come out, we will install them and test your website to make sure it’s working properly
(We’ll also throw in some extras, like a complete security package and daily backups.)