“The success of the WebSite has been immense! We are extremely happy with the product!”
LCol/lcol Cathy C. BlueEvent Organizer, Canadian Forces Base Trenton
The Quinte International Air Show (QIAS) at CFB Trenton is famous as one of best air shows in Canada. When the organizers approached us with a request to help them whip their website into shape on a tight deadline, we jumped at the opportunity to participate in such an exciting project.
Website Goals
In our initial discussions with the QIAS planning team, we identified the following goals
- Attract attendees and encourage ticket purchases
- Build excitement as the event comes closer
- Provide logistical information for attendees (directions, parking, info for parents, etc.)
- Act as a portal for the media to get accreditation
- Continue to act as an informational tool during the event (e.g. online sitemap, schedule, etc.)
In order to help achieve these goals, we ensured that the website was:
- Mobile-friendly, with a responsive design
- Easy for public to navigate to key information
- Easy for the administrators to update key information
Website Highlights
“The first Quinte International Air Show since 2003 brought smiles, snapshots and sunburns to more than 40,000 people Saturday and a further 25,000 Sunday – a conservative early estimate.”
With the help of the excellent QIAS organizational team, we were able to plan, design, build and launch the new website in only three weeks, which was critical as the show was fast approaching.
Their new website featured a dynamic mix of features that helped ensure its success.
Responsive Design
An engaging, full-width design that was inspired by the original promotional posters and enhanced for display on small and large screens alike.
Dynamic Interface
Custom interface for browsing the performers and static exhibits that would be attending the event.
Effective Calls-to-Action for Ticket Sales
Prominent calls-to-action that not only drove the sales of regular tickets, but also promoted special up-sell packages.
Customized Administration Area
A customized setup of the WordPress content management system (CMS), helping the organizational team to easily update key information and photos on the website
Results
The website–and the event itself–was a resounding success! Ticket sales were met and exceeded, with over 125K unique visits to the website prior to the event. Engagement numbers were also fantastic, with each visitor spending over 3.5 minutes on the site learning more about the event.
