The Hastings and Prince Edward Public Health Unit needed to summarize the ending of the Healthy Kids, Healthy Community campaign and create a new initiative using the key of the campaign, which include:
- Getting enough sleep
- Having healthy food and drinks
- Being physically active
- Limiting time in front of screens.
To finalize the ongoing Healthy Kids campaign, the Hastings and Prince Edward Public Health Unit needed new branding and promotional material to promote the summarized health initiative in the Hastings and Prince Edward Schools and Public.
- Marketing collateral, including bookmarks, magnets and handouts
- Animated gifs for social media integration
The logo is fun, colourful and geared toward school aged kids. It ties in the 5 elements that were themed in the Healthy Kids Campaign.
Bookmarks & Magnets
The bookmarks and magnets are a key element in maintaining healthy awareness in the home and were used as a take home item for children in the Hastings and Prince Edward area.
The handouts were used as a leave behind or a take away with more detailed information and awareness of the overall program.
These short animated gifs were used on Facebook to create a media presence for the program.