So you’ve successfully attracted visitors to your website via search engine optimization or paid online advertising. What’s the best way to handle new contacts?
Piping Leads Directly into your Customer Relationship Management (CRM) System
Some of the most popular CRM systems include SalesForce, Microsoft Dynamics, and Zoho CRM.
If your organization already uses a CRM system–or if you are considering using one in the future–you can enable your website to automatically send all incoming leads directly into the Lead Management component of your sales team’s CRM.
We frequently build web forms that are directly integrated with these CRM systems. This offers a number of benefits to our clients:
- Your database of leads grows automatically
- Sales team is immediate notified when a new lead comes in
- Leads can be automatically segmented, for effective targeted follow-ups
- It’s easy to follow up with leads and build their profile
In sum: it’s a great way to make the most of your leads and increase your close ratio!
Interested in learning about how we can help to streamline your CRM processes? Let’s chat.
