Unique and recognizable, your logo establishes the fundamental design and identity characteristics that inform your marketing presence and embody your brand.
A great logo will leave people with a feeling of what your company is all about.
Step 1: The Creative Brief
We begin by listening to you and learning more about your company or organization. We’ll also perform independent research into your competitors and comparable brands.
The goal here is to develop a Creative Brief that:
- Clarifies your brand essence
- Defines your value proposition
- Describes the personas of your target market and their motivating factors
- Analyzes competitors and comparable brands
- Identifies any key graphical requirements, including colour and style
Step 2: Create and Refine Your Logo Design
With the Creative Brief completed, our designers get to work to create an initial round of draft logo designs. The first round typically includes 3 different directions, with a few variations of each direction. These are presented to you for your feedback.
Once a preferred direction has been established, we refine and iterate until we are satisfied with the final design.
Step 3: The Final Logo Package
As a last step, we will create a comprehensive logo package based on your final logo design. It will include the logo formatted in several filetypes and sizes, in both colour and in black and white, fully scalable, ready for web- or print-based applications.
Ready for a logo to energize your company? Let’s get started.